Our Ethos
We believe that taking care of our personal wellness is intrinsically linked to the wellness of our planet and the people who create our products. We seek to promote:
Conscious materials and ingredients
Environmentally considerate packaging and products
Fair production and pricing
Honouring heritage methods, artisans, local and small batch production
Female founders and ethical entrepreneurs as a priority
Our Pathos
We want you to feel a connection to our ethics, empathetic to our social causes and trusting that we will choose brands and products to help you and your loved ones be well and do good.
We have a specific idea of 'beautiful' based on the eloquent poetry of Hollie McNish that, upon reading, set the entire ethos pathos journey in motion:
Beautiful
If the girl who made your skirt’s not paid
you cannot say it’s beautiful
if the pay is less than living wage
you cannot say it’s beautiful
if the coloured dyes now lie in rivers
poisoned fish, polluted waters
if there’s no sick pay, no toilet breaks
if the factories are in decay
no matter what your mirror says
or how stylish you might look today
you cannot claim it’s beautiful
— Hollie McNish