Sharing content can sometimes feel like you’re shouting into the void. You can follow all the steps in making videos and posts and blogs but sometimes it can feel like it’s not worth the effort. I know I’ve felt this way as I, too, have worn the many hats of being my own marketing, PR and branding departments for ethos pathos.
As a female founder, I've always been drawn to the big picture, eager to see how my small business can make a significant impact and how I can help your business make a difference, too. This curiosity has led me to add content strategy to my service offerings.
Your content marketing strategy should be an effective and efficient way to keep your business on track. That's why I've created this 4-Step Content Strategy Guide especially for all you ethical entreprenuers and micro business owners:
Step 1: Empowering Your Brand with Purpose
Every small business needs an authentic brand identity that resonates with its core values. This brand identity should then align with your marketing and overall business objectives. Uncovering these goals is the first step in crafting a content strategy. Think of this as your content marketing destination.
Step 2: Connecting with Your Ideal Audience
In the world of small business, the ability to build meaningful connections with your audience is paramount. We need to create content that adds value to our community and then showcase it where and when it will have the most impact. This part of your strategy evolves with trends and as you and your business grow so it’s a smart idea to regularly review where, when, why and how your target market engages with content.
Step 3: Leveraging Your Content Investment
Small businesses often operate with limited resources, making it essential to be resourceful. You've invested valuable time, money and energy into creating content, and it's critical to maximize the return on that investment. One way to do this is to repackage your existing content into different formats. The art of content repurposing and thoughtful content creation planning can help you extract the utmost value from your materials. This is where strategic content planning truly shines.
Step 4: Measuring Results
Whether it's increasing brand awareness, driving website traffic, or boosting sales, you need to establish clear metrics for success - otherwise, how will you know if you’re reaching your content marketing destination? This also allows you to make necessary adjustments and fine-tune your content strategy based on real data. It also helps to determine which successful strategies can be repeated.
Let Us Be Your Content Partner
Our new content strategy services are tailored to empower busy business founders just like you. I also offer packages that can include blogs, articles, email marketing and social media content creation – crucial channels for engaging your audience and sharing your story.
By embracing a strategic content approach, you can amplify your brand, create profound connections with your community, and propel your business to new heights.
Let's work together!
Founder, ethos pathos